Case Study

MikeTM Watch Case Study with Chadha and Chadha, IP Attorneys

/ / MikeTM Watch Case Study with Chadha and Chadha, IP Attorneys

The Problem

The Solution

Client Profile — Chadha and Chadha, IP Attorneys

Logo of Chadha and Chadha

One of the most reputed Intellectual Property law firms in India, Chadha and Chadha, IP Attorneys was founded in 1967 and since then have more than 120 people across multiple offices in India in multiple cities including New Delhi, Mumbai, Gurgaon, Pune, Bangalore and Chennai. Their clientele comprises of a mix of Fortune 500 companies, multinational corporations and universities from around the globe.

Among the early adopters of MikeTM Watch, Chadha and Chadha is one of the most reputed Intellectually property law firms in India maintaining its international presence through memberships and associations with a varied group of organizations such as the International Trademark Association (INTA), the International Federation of Intellectual Property Attorneys (FICPI), the International Association for the Protection of Intellectual Property (AIPPI) and the American Intellectual Property Law Association (AIPLA) and others, to name a few. The firm’s clientele comprises a mix of Fortune 500 companies, multinational corporations and universities from around the globe.

Chadha and Chadha has implemented MikeTM Watch along with MikeTM Search and MikeTM Manager across all their offices in India.

The Process

“Infringement analysis is an extremely important task for brand owners as it allows them to ensure no similar or identical marks gets registered. Any missed infringement may lead to loss of goodwill and brand dilution resulting in financial loss.” — Tushar Bhargava, Co-Founder, MikeLegal

Brand Owner 1 — Infringer 0

The key advantage of MikeTM Watch is that it automatically performs analysis and arranges similar and identical marks on top which allows attorneys to take instant action against such marks published in the journal. This is in stark contrast to the current practices of attorneys, manually thinking of possible permutations and using the CTRL+F function to identify potentially similar marks. Further, MikeTM Watch helps attorneys sort the data provided in the trademark journal published by the IPO. Its cutting-edge technology provides not just access to the entire trademark journal but also an ability to filter the same using multiple filters such as class, proprietor and trademark type to name a few. For instance, using the filter “proprietor”, attorneys can go through all the marks of a particular client. Similarly, using the filter “same class infringements” allows attorneys to analyze high opposition worthy infringements instantly.

In terms of customization, the ability to exclude descriptive words and irrelevant classes allows attorneys to only analyse the targeted results saving a lot of their time. Moreover, by applying various filters to the trademark journal attorneys can check specifically for the type of trademarks such as device marks and colour marks. These features help attorney save a lot of their time and efforts as they are able to customize the types of infringements they want to see.

“We love that we can easily customize the results as per our specific requirements with the help of MikeTM Watch, this helps us not only to save time and resources but also to deliver an error-free end-product to our clients” — Ms. Sonal Madan, Partner, Chadha and Chadha

Easy Reporting

Infringments Identified by MikeTM Watch

The automated analysis and generation of corresponding reports using MikeTM Watch not only saves time but also provides for a more comprehensive and accurate analysis. This reduces the chances of missing out on any possible infringements by 80% and increases identification of possible infringements by 50%, saving attorneys valuable time and directly impacting their revenues and customer satisfaction levels.

Reduced missed infringements after using MikeTM Watch

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