‘Dil’ or ‘Rooh’ – Afza?
The ‘Rooh Afza’ sharbat is one of the most popular drinks for us Indians and sparks a different kind of nostalgia. This brand was invented…
Agatha Christie’s Book “And Then There Were None” A Distinctive Mark?
Agatha Christie (1890-1976), fondly known as the “Queen of Crime”, needs no introduction. A best-selling fiction writer of all times as per the Guinness Book…
Farmer’s Week: Prominent GI Tags 2021 In India – Goa’s Khola Chillies
Apart from beaches and the go-to destination for holidays, Goa made headlines this year for gaining a GI tag for their famous Khola Chillies. Grown…
Farmer’s Week: Prominent GI Tags 2021 In India – Kashmiri Saffron
Cultivated by immigrants in Central Asia since the 1st century BC, Saffron is a precious spice weighed and sold per gram weight. Also called Bahukam,…
Imitation is the best form of Flattery?
If there is one label that has developed an image synonymous to premium Indian ethnic wear in the country and abroad, it is Sabyasachi. The…
Manifique?
Did you know it is illegal for you to sell, monetise or share those dazzling shots of the Eiffel Tower all lit up at night…
Bella Ciao, Bella Ciao, Bella Ciao Ciao Ciao?
As we bid farewell to Netflix’s Spanish smash hit show, La Casa del Papel or Money Heist, let’s talk about its trademarks. Although Netflix has…
India’s Flight of Dreams – The Air India Story
India’s iconic airline and once national carrier Air India has a rich and fascinating history. From being a frontrunner in the aviation sector to being…
Copy is the best form of Flattery? Pidilite may disagree….again.
The goodwill a brand enjoys in the market is the fruit of the company’s labour, innovation and ability to connect with the customer. Many competitors,…
Infringement as painful as waxing!
India is a country of over 1.3 billion people, inevitably making it a massive market especially for self-care products. Waxing is one such self-care activity…