Mars and Cadbury End a 25-Year Trademark Battle Over “Celebrations”
For nearly 25 years, two confectionery giants, Mars Incorporated and Cadbury, were locked in a legal contest over the trademark “CELEBRATIONS.” On October 10, 2025,…
Bira’s Crores Worth Blunder: How a Word-Change Hindered The Brand’s Success
Bira’s case is an insane tale of ambition and beer that has lost its fizz. Established in 2015, Bira 91 entered the craft beer market…
WR-ongfully Rejected? Yamaha’s Trademark Victory Decoded
What’s in a name? For Yamaha, apparently a lot. When the global motorcycle giant sought to register the trademark ‘WR’ in India, it expected a…