In this month’s newsletter, we asked you a simple question. Do you think the below trademarks look similar or no?
The answer to this is yes. Even though the logos appear different, it seems the two are similar phonetically speaking. Here is how we came to this conclusion:
In the MikeTM Watch, we input the Gatorade mark along with a “focus” word rate. A focus word is the element of the mark which is of significance to the company and their mark. Hence you may choose to input a focus word in MikeTM Watch to report any infringements, especially related to the focus word. In this case, as you can see in the image below, our system is reporting two possible infringements to Gatorade with emphasis on the focus word “rate”. The search has been done across the 8000-page journal, all 45 classes in a span of minutes.
The result generated displays the infringing mark, details of the company which has filed it, the class, and also the date of filing. So rather than having your paralegal or associate spend hours each week manually looking for such infringements for your client’s marks, now you can just Mike it!
Also, with such weekly reports of your client’s mark not only you grasp any missed opportunities for revenue but also service your clients better. If you would like to schedule a demo of MikeTM Watch, and how with AI you can automate your practice, click here or drop us an email at [email protected].