Bira’s Crores Worth Blunder: How a Word-Change Hindered The Brand’s Success
Bira’s case is an insane tale of ambition and beer that has lost its fizz. Established in 2015, Bira 91 entered the craft beer market…
Bira
Bira’s case is an insane tale of ambition and beer that has lost its fizz. Established in 2015, Bira 91 entered the craft beer market…