Brand Story – State Bank of India
This largest public sector bank of India has a rich history that dates back to the pre-independence era. The bank’s logo has taken a similar…
Sellotape: A Name That ‘Stuck’ Around a Little Longer
Sellotape is a British company that manufactures adhesive tape used for joining, sealing or attaching objects temporarily. The name was derived from the term ‘cellophane’…
Mike DocuSieve: Amounts & Numbers
Amounts and numbers are perhaps the most crucial part of any agreement. They define crucial components like the consideration, remuneration or share and contribution of…
Escalator: Stairway to Genericide
Did you know that escalators were actually built as a mode of entertainment than for convenience at first? Who would have guessed that a machine…
India’s Flight of Dreams – The Air India Story
India’s iconic airline and once national carrier Air India has a rich and fascinating history. From being a frontrunner in the aviation sector to being…
Darjeeling Himalayan Railway: All Aboard the IP Train
Be it Rajesh Khanna romancing with Sharmila Tagore to the song ‘Mere sapno ki raani’ or Ranbir Kapoor’s quirky shenanigans as the loveable Barfi, the…
Tea Board v. ITC
Mangoes of Ratnagiri, Oranges from Nagpur and Litchis of Bihar, all have an element of having a certain quality attached to them based on the…
A Green Diwali for India?
“In my lifetime, I’ve witnessed a terrible decline. In yours, you could and should witness a wonderful recovery.” – David Attenborough at the COP26 Summit,…
Say ‘TATA’ to Lengthy and Expensive Litigation
In the past year, the Indian Trademark Office has seen a tremendous 212% increase in the number of trademark applications.[1] This can be attributed to…
The Story Behind Asian Paint’s “Gattu”
When four friends, namely Champaklal Choksey, Chimanlal Choksi, Suryakant Dani and Arvind Vakil started selling paints out of a garage in 1945, little did they…