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Say ‘TATA’ to Lengthy and Expensive Litigation
Case Analysis

Say ‘TATA’ to Lengthy and Expensive Litigation

ByAkriti November 2, 2021

In the past year, the Indian Trademark Office has seen a tremendous 212% increase in the number of trademark applications.[1] This can be attributed to…

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The Story Behind Asian Paint’s “Gattu”
Trademark

The Story Behind Asian Paint’s “Gattu”

ByAkriti November 1, 2021November 1, 2021

When four friends, namely Champaklal Choksey, Chimanlal Choksi, Suryakant Dani and Arvind Vakil started selling paints out of a garage in 1945, little did they…

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Copy is the best form of Flattery? Pidilite may disagree….again.
IP & Litigation

Copy is the best form of Flattery? Pidilite may disagree….again.

ByAkriti October 27, 2021

The goodwill a brand enjoys in the market is the fruit of the company’s labour, innovation and ability to connect with the customer. Many competitors,…

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LegalTech

Definitions – Mike DocuSieve

ByAkriti October 26, 2021

Definitions play a very key role in any contract. A well-drafted contract will have precise, clear and unambiguous definitions. Where there is ambiguity in a…

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Let’s do it on our own – Brand Story of Hero MotoCorp.
Trademark

Let’s do it on our own – Brand Story of Hero MotoCorp.

ByAkriti October 21, 2021October 21, 2021

“Let’s do it on our own.” These words used by Brij Mohan Lal Munjal as recalled by his son in his latest book, The Making…

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LegalTech

Clause Referencing with Mike DocuSieve

ByAkriti October 20, 2021

Let’s be honest, clause referencing in an agreement is a tedious task for any advocate. Amongst all the mundane work that lawyers today look at…

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Generic Terms: Thermos
Trademark

Generic Terms: Thermos

ByAkriti October 18, 2021October 18, 2021

Thermos LLC was originally established in Germany in 1904 and it manufactured insulated food and beverage containers among other consumer products. The name Thermos is…

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Infringement as painful as waxing!
IP & Litigation

Infringement as painful as waxing!

ByAkriti October 14, 2021

India is a country of over 1.3 billion people, inevitably making it a massive market especially for self-care products. Waxing is one such self-care activity…

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Why did Michaela Coel Turn Down Netflix’s $1 Million Offer for I May Destroy You?
IP & Litigation

Why did Michaela Coel Turn Down Netflix’s $1 Million Offer for I May Destroy You?

ByAkriti October 6, 2021

$1 Million may sound like a fair enough offer, for rights to a show. But,  Michaela Cole, the creator and star of the dramedy series…

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It’s all in the Name….
IP & Litigation | Trademark

It’s all in the Name….

ByAkriti September 29, 2021September 29, 2021

Yes, when look closely and you will see the difference. Two schools, very similar names, similar logos. But one is counting on piggybacking on the…

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Mikelegal

MikeLegal is an AI powered legal associate helping legal teams automate various processes such as trademark searching, trademark watching, IP management and contract proofreading. MikeLegal is working with 100+ firms ranging from large corporations such as Pidilite, Airtel, Bajaj Finserv to law firms such as Chadha & Chadha, Anand & Anand and many more.

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