In 1854, Abraham Gesner got the term “kerosene” trademarked for his newly invented combustible hydrocarbon liquid. It is derived from the Greek word “kerns” which means wax. Back then, the North American Gas Light Company and the Downer Company were the only ones allowed to use the term.
Companies spend millions in advertising each year, with the simple goal – the brand resonates with the target customers and they stand apart from their…
Only a month after Thailand’s adorable baby hippo Moo Deng was unveiled on Facebook, her fame became unstoppable both domestically and internationally. Zookeeper Atthapon Nundee…
Globalization has manifested the notion of wide competition in the market, obviously with the concern of homogenous types of goods. Thereby, in order to eliminate…
The Kaira District Co-operative Milk Producers’ Union, better known as Anand Milk Federation Union or AMUL, is perhaps a brand that resonates with every Indian…
Who’s Frappuccino, is it? This suit filed by Starbucks Corporation (Plaintiff) against Teaquila A Fashion Cafe (Defendant), seeking a decree of permanent injunction restraining…
Thermos LLC was originally established in Germany in 1904 and it manufactured insulated food and beverage containers among other consumer products. The name Thermos is…