Escalator: Stairway to Genericide
Did you know that escalators were actually built as a mode of entertainment than for convenience at first? Who would have guessed that a machine…
India’s Flight of Dreams – The Air India Story
India’s iconic airline and once national carrier Air India has a rich and fascinating history. From being a frontrunner in the aviation sector to being…
Darjeeling Himalayan Railway: All Aboard the IP Train
Be it Rajesh Khanna romancing with Sharmila Tagore to the song ‘Mere sapno ki raani’ or Ranbir Kapoor’s quirky shenanigans as the loveable Barfi, the…
Tea Board v. ITC
Mangoes of Ratnagiri, Oranges from Nagpur and Litchis of Bihar, all have an element of having a certain quality attached to them based on the…
A Green Diwali for India?
“In my lifetime, I’ve witnessed a terrible decline. In yours, you could and should witness a wonderful recovery.” – David Attenborough at the COP26 Summit,…
Say ‘TATA’ to Lengthy and Expensive Litigation
In the past year, the Indian Trademark Office has seen a tremendous 212% increase in the number of trademark applications.[1] This can be attributed to…
The Story Behind Asian Paint’s “Gattu”
When four friends, namely Champaklal Choksey, Chimanlal Choksi, Suryakant Dani and Arvind Vakil started selling paints out of a garage in 1945, little did they…
Copy is the best form of Flattery? Pidilite may disagree….again.
The goodwill a brand enjoys in the market is the fruit of the company’s labour, innovation and ability to connect with the customer. Many competitors,…
Definitions – Mike DocuSieve
Definitions play a very key role in any contract. A well-drafted contract will have precise, clear and unambiguous definitions. Where there is ambiguity in a…
Let’s do it on our own – Brand Story of Hero MotoCorp.
“Let’s do it on our own.” These words used by Brij Mohan Lal Munjal as recalled by his son in his latest book, The Making…