Jeep or ‘Jeep’?
Jeeps were originally developed for use on Army bases with four-wheel drive that can handle rough terrain. A jeep is sometimes called a “light utility…
CAN A CELEBRITY BE TRADEMARKED?
It is a known fact that celebrities have a great impact on the audience and therefore, the advertisement industry highly depends on collaborating with celebrities…
Trademark on Kerosene
In 1854, Abraham Gesner got the term “kerosene” trademarked for his newly invented combustible hydrocarbon liquid. It is derived from the Greek word “kerns” which…
Colour me yellow! Trademark on Colours
The trademark, copyright, and patent are the three most popular applications under the umbrella of intellectual property law. Trademarks are used to protect anything which…
Fluid Trademarks- A New Variation Trend In Digital Era
In this diverse, growing and competitive era, everyone is trying to be different and unique in any type of perspective or view, rather it is…
Miley Cyrus Rocks EU Courts
Miley Cyrus wins the right to use her name as a trademark in Europe after a long court battle on a wide range of products…
Asprin Becomes “Generic” Trademark
Bayer AG had trademarked its acetylsalicylic acid as “Aspirin” originally. The name was derived from combining “acetyl” and “Spirsaure”, the German name for salicylic acid….
Parle Vs. Future Group – Twinning Much?
Globalization has manifested the notion of wide competition in the market, obviously with the concern of homogenous types of goods. Thereby, in order to eliminate…
A trademark for the flavour of a pizza? Yes, that almost happened.
Ever heard of a pizza restaurant trying to trademark the flavour of the pizzas they create? Well, now you have. As bizarre as it may…
Can you trademark sound?
Sounds are one of the most popular forms of non-traditional trademarks. The new marketing techniques have made it possible for businesses to create and use…