Can you trademark sound?
Sounds are one of the most popular forms of non-traditional trademarks. The new marketing techniques have made it possible for businesses to create and use…
Manipuri Black Rice – Cha ‘khao’ Given GI Tag
India is a land of agricultural gems and one of them is Manipur’s black rice – Chakhao. Chakhao is one of the richest sources of…
Bacardi Breezer And Freez Mix: Stirring up a Trademark Cocktail
When one thinks of parties, sundowners and weekenders, the name Baracdi also comes to the top of each host’s mind. Originating from Cuba, Bacardi is…
The ‘Superhero” trademark
Marvel and DC have always been one up against another when it comes to superheroes and their stories. But this rivalry, like most feuds, transformed…
Amul – The Mark of India’s Dairy Revolution
The Kaira District Co-operative Milk Producers’ Union, better known as Anand Milk Federation Union or AMUL, is perhaps a brand that resonates with every Indian…
“Building” an iconic trademark
To quote Indian Hotels Company Limited (IHCL) which is the proprietor of the iconic Taj Hotel building’s trademark famously quoted that “One look at that…
Brand Story – State Bank of India
This largest public sector bank of India has a rich history that dates back to the pre-independence era. The bank’s logo has taken a similar…
Sellotape: A Name That ‘Stuck’ Around a Little Longer
Sellotape is a British company that manufactures adhesive tape used for joining, sealing or attaching objects temporarily. The name was derived from the term ‘cellophane’…
Escalator: Stairway to Genericide
Did you know that escalators were actually built as a mode of entertainment than for convenience at first? Who would have guessed that a machine…
Darjeeling Himalayan Railway: All Aboard the IP Train
Be it Rajesh Khanna romancing with Sharmila Tagore to the song ‘Mere sapno ki raani’ or Ranbir Kapoor’s quirky shenanigans as the loveable Barfi, the…