The ‘Superhero” trademark
Marvel and DC have always been one up against another when it comes to superheroes and their stories. But this rivalry, like most feuds, transformed…
Amul – The Mark of India’s Dairy Revolution
The Kaira District Co-operative Milk Producers’ Union, better known as Anand Milk Federation Union or AMUL, is perhaps a brand that resonates with every Indian…
“Building” an iconic trademark
To quote Indian Hotels Company Limited (IHCL) which is the proprietor of the iconic Taj Hotel building’s trademark famously quoted that “One look at that…
Brand Story – State Bank of India
This largest public sector bank of India has a rich history that dates back to the pre-independence era. The bank’s logo has taken a similar…
Sellotape: A Name That ‘Stuck’ Around a Little Longer
Sellotape is a British company that manufactures adhesive tape used for joining, sealing or attaching objects temporarily. The name was derived from the term ‘cellophane’…
Escalator: Stairway to Genericide
Did you know that escalators were actually built as a mode of entertainment than for convenience at first? Who would have guessed that a machine…
Darjeeling Himalayan Railway: All Aboard the IP Train
Be it Rajesh Khanna romancing with Sharmila Tagore to the song ‘Mere sapno ki raani’ or Ranbir Kapoor’s quirky shenanigans as the loveable Barfi, the…
The Story Behind Asian Paint’s “Gattu”
When four friends, namely Champaklal Choksey, Chimanlal Choksi, Suryakant Dani and Arvind Vakil started selling paints out of a garage in 1945, little did they…
Let’s do it on our own – Brand Story of Hero MotoCorp.
“Let’s do it on our own.” These words used by Brij Mohan Lal Munjal as recalled by his son in his latest book, The Making…
Generic Terms: Thermos
Thermos LLC was originally established in Germany in 1904 and it manufactured insulated food and beverage containers among other consumer products. The name Thermos is…